CV Aurore Garnier - Experience: Marketing Stratégique (TEXIER)

Aurore Garnier

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Info

27 years old
Driving licence

Cell Phone
Email
Contact me Contact form

Professional status
Finishing my studies

Job/career Yes, I'm available

Life Addict

In our current society, the image plays a crucial role.That's why it's so important to convey powerful messages and images to give Communication a more human and ethic aspect.

Found of the event and the creation field.

Have a good professional experience in theses domaines.

Love to create and conceve projects, to put words on a idea.
The management and the creation of projects/events from the beginning to the end are challenges I'm ready to take up.

Professional experience

Marketing Stratégique

TEXIER - Nantes - France(October 2008 - November 2008)

Missions

Benchmark of the actors of the french leather industry (luxury and high quality segment)
Strategic thinking to set up the brand on the high quality segment.
To segment all the brand's products.
To make the brand more dynamic and to make it younger through a new visual communication.
Creation of visual (poster campaign, tv, press)
Thinking of a event : TEXIER's Bubbles

Job details

Réflexion stratégique en team pour redynamiser et rajeunir une marque peu connue du grand public. Repositionner la marque sur le segment haut de gamme (concurrencer Longchamp)
Conseiller le client sur une nouvelle stratégie publicitaire.
Création de visuels publicitaire

Company Description

TEXIER, est la 3ème marque de maroquinerie française tout segment confondus, après Longchamp et LANCEL. La marque propose des produits à production majoritairement française et de très bonne qualité. TEXIER a signé un contrat publicitaire avec la danseuse étoile Marie-Claude Pietragala pour valoriser sa marque.

Aurore Garnier M2 Communication 360°