Aurore Garnier
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Professional experience
Marketing Stratégique
TEXIER - Nantes - France(Student project - October 2008 - November 2008)
- Benchmark of the actors of the french leather industry (luxury and high quality segment)
- Strategic thinking to set up the brand on the high quality segment.
- To segment all the brand's products.
- To make the brand more dynamic and to make it younger through a new visual communication.
- Creation of visual (poster campaign, tv, press)
- Thinking of a event : TEXIER's Bubbles
Concepteur-Rédacteur
Saatchi&Saatchi France - Paris - France(Work placement - June 2008 - September 2008)
- To work with a creative team. To wander the client's brief.
To write the content of a advert whatever the media (body, baseline, signature, catcher, tv/radio script).
Use of all the media : tv, radio, press, leaflet...
Work directly with the salesmen, AD and CR. - Catcher for La Halle, a clothes' brand;european adaptation of Lexus' campaign.
- Brands : Toyota, Lexus, Société Générale, Wanchai Ferry, Kofman&Broad, La Halle, Otrivin.
- TV tags (10s" et 6s") for Otrivin (groupe Novartis), Tag for Apéricube/Bel (5s") broadcasted in october 2008 on M6, TF1, Canal+.
- TV script Wanchai Ferry (25-30s") ; Teasing GDF-SUEZ
Marketing Co-worker-Planneur Stratégique
Saatchi&Saatchi - Paris - France(Work placement - January 2008 - March 2008)
- Elaborate a daily press review and weekly press report.
- Marketing Intelligence and research.
- To work directly with the salesmen and the creatives.
Concert pour la Casa de la Madre y del Nino
Notre Dame des Oiseaux - Paris - France(Voluntary work - June 2002 - June 2002)
- Organize an event for an association. To manage the logistic : retro-planning, to find a place, sponsor, audio equipements (sono, singers...).
- To look for partnership. (l'APA).
- To create word of mouth.
- Manage a team.
- To hand in the benefits of the event to the association in Bogota.
